The Market Fieldbook

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Company Observatory

BKNG

Booking Holdings Inc.

Consumer Cyclical · Travel Services

Overall research band Mixed
Quality Exceptional
Valuation Weak
Balance sheet Mixed
Market confirmation Weak

One-minute company read

What this report can tell you now

What the company does

Booking Holdings Inc. is a global provider of online travel and dining reservation services, operating a portfolio of digital platforms including Booking.com for accommodation bookings, Rentalcars.com for vehicle rentals, Priceline for a range of travel bookings such as hotels, flights, rental cars, vacation packages, and cruises, Agoda for lodging and travel reservations, KAYAK for price comparison of travel options, and OpenTable for restaurant reservations. The company serves individual consumers, travel service providers, and restaurants, generating revenue through online booking transactions, travel-related insurance products, and restaurant management solutions. Founded in 1997 and headquartered in Norwalk, Connecticut, Booking Holdings Inc. adopted its current name in February 2018.

The current research profile is Deep Value, with weak market confirmation. This is a starting point for investigation, not a forecast or recommendation.

Strongest visible signal

Business quality is the strongest visible dimension. Check valuation before treating that strength as an investment conclusion.

What to investigate next

Read the latest filing or company update, check the period behind the metrics, and investigate the dimension with the weakest band above.

Before you draw a conclusion

  • Read the latest filing or company update.
  • Check the financial period behind each metric.
  • Investigate the weakest score band and any missing evidence.

Headline fundamentals

A small set of signals worth checking

Operating margin34.5%Model input; read with the evidence status and period context.
Revenue CAGR · 4 years25.2%Model input; read with the evidence status and period context.
FCF margin33.8%Model input; read with the evidence status and period context.

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